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Smartphone ownership at majority across EU5 countries

18 March 2013
Smartphone ownership at majority across EU5 countries

The number of smartphone users in EU5 (Spain, Germany, Italy, France and the UK) increased 30% in 2012 reaching 136.2 million, according to Comscore’s MobiLens service.

December 2012 marked the first time that smartphone penetration surpassed the 50% mark in all of the European countries.

Measured against an EU5 average 57% smartphone penetration, Spain led the rankings with 66% of mobile users owning a smartphone, followed by the UK at 64%.

Both France and Italy were slightly below the EU5 average with smartphone ownership at 53%, with Germany concluding the rankings at 51%.

 

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Jenni Baker, London

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