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Travel Ad Network forms global partnership with AudienceScience

Travel Ad Network has tapped online advertising technology company AudienceScience to drive its targeting campaigns globally.

Using the AudienceScience Gateway data management platform (DMP), the travel media company will be able to collect data from different sources and use it to offer audience targeting to its advertisers.

“The AudienceScience platform expands our ability to understand and deliver critical consumer insights,” said Travel Ad Network’s chief revenue officer, Dana Hayes. “The power to deliver the right audience for our partners will further enable effective marketing programmes and deliver greater return on investment.”

Jenni Baker, London