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Leo Burnett sets up LA hub dedicated to Samsung

Publicis Groupe’s Leo Burnett has set up a creative hub in Los Angeles dedicated solely to the agency’s Samsung business.

The new office LBLA will coordinate creative duties for Samsung, an account which Leo Burnett handles for the brand in more than 50 markets.

LBLA will be led by executive creative director Shannon McGlothin, who joins Leo Burnett from Deutsch LA. He has also been appointed to Leo Burnett’s worldwide creative board. Already, McGlothin has hired creatives Adam Kennedy and Brandon Rochon from Ogilvy Paris to join the team.

“With the addition of Shannon – who has passionately created game-changing communications for legendary brands – we’re investing in our future and in the opportunity to truly make Samsung an iconic brand,” says Leo Burnett worldwide chief operating officer Mark Tuttsel.

The move to open an office in Los Angeles comes nearly 18 months after Leo Burnett set up shop in New York.

Jenni Baker, London