Rocket Fuel enhances analytics offering in Europe
19 November 2012
Digital ad solutions provider Rocket Fuel is expanding its analytics offering with the appointment of Andrew Newman as director of operations and analytics for Europe.
In his new role, Newman will be tasked with establishing a Centre of Excellence for real-time advertising analytics in Europe, as the company has already done in the US.
His remit will be to develop and run Rocket Fuel’s insight services, which aims to help brands understand digital advertising data and key factors driving campaign success.
Based in London, he will report directly to Rocket Fuel managing director Europe Dominic Trigg and will support the UK, DACH and Benelux markets, as well as any other regions in which the company expands into.
Newman joins from Tribal Fusion’s parent company Exponential Interactive, where he was global senior director of insights. Before that, he worked at Yahoo as director of advertiser consulting services and director of strategic data solutions for Europe.
“Analytics is only useful if you have the knowledge, experience, skills and tools to do something with it,” says Newman. “Rocket Fuel helps advertisers to overcome this problem, delivering substance that is based on unique, patented algorithms and award-winning technology.”
Jenni Baker, London