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Ebiquity acquires Echo Research

International media and marketing insight company Ebiquity has acquired Echo Research.

Ebiquity helps brand owners to improve the effectiveness of their paid-for communications, while Echo offers analytics and insights into unpaid media. The deal will allow the combined businesses to advise clients on their marketing and brand effectiveness in both paid and earned media.

Sandra Macleod, chief executive, Echo Research, said: “Combining our reputation and communication research strength with Ebiquity’s leadership in advertising and media tracking is a natural and exciting progression to support our clients. Together we will present a compelling and unrivalled proposition on holistic and integrated measurement to our world-class clients globally.”

Jenni Baker, London