Shuga returns to Kenya
21 June 2011
MTV Networks Africa, The Staying Alive Foundation, PEPFAR and the HIV-free Generation (HFG) are to renew their ongoing partnership to produce the HIV and Aids drama sequel, Shuga.
Shuga series two, titled ‘Love, Sex, Money’, will expand and develop the storylines first explored in Shuga over six episodes. The film will explore issues such as HIV testing, stigma, condom use, gender inequity and the role of multiple concurrent partnerships in driving the HIV epidemic.
“We have been overwhelmed by the positive reception that Shuga has received in Africa and around the world,” said Alex Okosi, senior vice-president and managing director, MTV Networks, Africa. “This has been an incredible award-winning campaign for us that has proven to be changing young people’s attitudes towards HIV and AIDS. We are excited about the opportunity to continue the series with the objective of reaching more and more people.”
Any associated digital, events and marketing activity will be supported by HFG Global and HFG’s Kenya office through their brand G-Pange. The campaign is set to premiere in February 2012.
Jenni Baker, London