News

Europe’s business elite still embracing print

Despite an increase in the use of digital platforms, Europe’s business elite still prefer print, according to this year’s BE:Europe figures.

While 72% access media content via online channels every month, 95% still utilise print and 85% TV on a daily basis.

The Financial Times maintains its leader position among the dailies with an average issue readership of 15.3%. The FT leads the International Herald Tribune, USA Today and The Wall Street Journal Europe which all have AVR’s of 1.8%, 1.9%, 2.4%, respectively. 

The Economist leads the weekly titles with an AVR of 13.3%. Bloomberg Businessweek increased its AVR to 5.4% from 4.7%. Time at 7.3% and Newsweek with 5.1% round-out the weekly category.

The Harvard Business Review continued to lead the monthly titles with a reach of 10.5%, up from 9.4% last year. HBR is followed by National Geographic, which has a reach of 8.1%, and Bloomberg Markets and Euromoney round out the top five with AVRs of 3.2% and 3.0%, respectively.

On the TV front – which experienced growth across the board – Eurosport leads with a dominating weekly reach of 21.3%. Sky News’ 17.3% reach is an increase of 3% over last years’ results. CNN International, BBC World News and Discovery Channel complete the top five with weekly reaches of 15.9%, 14.9% and 12.9% respectively.

More in-depth coverage of the 2010 BE:Europe results, which tracks the media consumption habits of Europe’s business elite, will be available in M&M’s Q4 issue.

Martina Lacey, London