News
Match.com launches ‘Ukulele’ campaign
22 July 2011
Online dating site Match.com has launched a new TV campaign ‘Ukulele’ in the UK.
The ad was created by Mother London and focuses on the “match moment” when two people first meet. Music was created in collaboration with Universal’s Fiction Records and up-and-coming British singer/songwriter Matthew P.
The 60-, 30- and 10-second TV spots will air across UK digital, satellite and terrestrial channels. Media buying was handled by Initiative.
“We are delighted with the positive response to our previous ad, and the cinematic quality of ‘Ukulele’ builds on this to remind people what falling in love feels like and inspire them to take that next step,” said Katie Sheppard, director of relationships and marketing, Match UK.
Jenni Baker, London