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Wunderloop rebranded as AudienceScience

AudienceScience has renamed the recently acquired Wunderloop under its own brand name.

The rebranding brings the AudienceScience business together under one name. The global online ad technology company acquired Wunderloop in July, taking over businesses across the French, German and Dutch markets, as part of its European expansion plans.

Jeff Hirsch, chief executive officer, AudienceScience said: “We can now deliver, at a local level, a host of end-to-end audience targeting solutions, providing the full range of functionalities needed both by publishers and advertisers.”

AudienceScience also acquired Consorte Media earlier this year to aid expansion into the Spanish-speaking US market earlier this year, and has also opened its first office for the Asia Pacific market in Tokyo.

Lynsey Barber, London