People Moves

Added Value UK names new MD

Bart Michels is to lead Added Value UK following the transfer of co-managing director Marie Ridgley from London to New York.

Michels will take the helm of Added Value UK as sole MD from 1 June. Ridgley will join Added Value’s New York office as executive vice-president, MD from the same date.

Michels and Ridgley have run the UK business as co-MDs since 2007. Bart joined Added Value as director in 2003 from at NTL where he was group brand and communications director. Ridgley joined Added Value in 2000 from Bacardi/Martini UK, where she was marketing manager for Bacardi Rum and Bacardi Breezer.

Martina Lacey, London