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Omnicom and July Systems partner in MENA

Omnicom Media Group MENA and mobile media company July Systems are joining forces for the creation of a mobile media platform in MENA.

The partnership was announced during 4Mobility, the mobile forum being held in Dubai Media City. The goal of the partnership is to enable media owners to create and monetise content on mobile internet platforms.

According to Elie Khouri, chief executive, Omnicom Media Group MENA a real mobile opportunity in MENA has been waiting to happen and by partnering with July Systems will elevate the new offering.

“On the one hand, media owners will be able to deploy bespoke mobile strategies and create, manage and monetise content efficiently. On the other, we will have access to mobile content that audiences will seek and engage with, giving brands access to a new and highly effective channel though which they will be able to communicate with their target consumers,” explained Khouri.

Martina Lacey, London