People Moves

Specific Media hires former P&G exec

Specific Media has appointed Vic Catalfamo as global category lead, consumer packaged goods (CPG).

With more than 20 years of product and digital marketing experience in the CPG industry, Catalfamo will oversee Specific Media’s business development, marketing and sales strategy for the company’s CPG customers.

Prior to his new role, Catalfamo spent 24 years with Procter & Gamble (P&G) in a range of global and regional digital marketing, R&D and engineering roles. Most recently, he led global and multi-brand marketing for P&G’s beauty and grooming business unit, overseeing e-commerce, online advertising, search, mobile and integrated digital campaigns. He has also managed digital marketing for P&G’s North American hair care retail brands and held similar key roles within the company.

“As Specific Media continues to expand its product portfolio to include more awareness and brand-building solutions, we’re adding expertise in the key verticals that stand to benefit most from these solutions,” said Jon Schulz, executive vice-president, Specific Media. “Vic’s experience of more than two decades in CPG is a tremendous asset for us – it enables us to leverage his wealth of expertise to further refine our robust product offerings to better align with CPG marketers’ needs.”

Jenni Baker, London