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Turespaña teams up with MTV on reality show

Spanish tourism organisation Turespaña has teamed up with Be Viacom to launch its first branded content campaign on MTV’s reality TV show Fix You.

With the support of Aftershare.TV, Turespaña’s campaign aims to highlight Spain as a tourist destination and attract young people to the country.

The campaign is running across MTV, alongside the show, in the UK, Germany, Korea and China.

Fix You is a series of four 30-minute programmes which follows young people around the world as they confront their ‘toxic’ best friend on holiday. The protagonists seek to help their friends change their ways.

Jenni Baker, London