News
Dove goes social with beauty campaign
24 May 2011
Unilever’s soap brand Dove hopes to encourage Chinese women to share what they feel makes them beautiful through a social media initiative.
‘You’re a beauty story’ boasts a dedicated campaign website and a micro-blogging website to allow women to share their own stories about their appearance.
Dove expects millions of Chinese women to use the websites with participants rewarded with product samples and tips from local industry professionals Xiujing Cai and Ke Hu.
“We hope this genuine dialogue among real people will lead more women to be inspired to take better care of themselves and that the discussion will give rise to a nurturing, warm and inclusive journey where every Chinese woman will be able to release their beauty potential,” said Lizzy Chen, vice-president, skin, Unilever brand development, Greater China.
The initiative is due to run until the end of June.
Josh Colley, London