People Moves

Starcom MediaVest’s Tagg joins Mobext

James Tagg has joined MPG Media Contacts’ full service mobile agency Mobext as mobile services director.

Tagg joins from Starcom MediaVest where he was head of mobile. While at Starcom MediaVest, Tagg developed award winning mobile campaigns for Emirates, Samsung and RIM.

His current remit will include responsibility for growth of Mobext's current client roster, which includes the BBC, Camelot and Nationwide. He will also be tasked with bolstering the agency’s operations.

Chris Bourke, managing director, Mobext described Tagg’s appointment as a major coup.

“The mobile media industry is accelerating at a phenomenal rate but exploiting it strategically needs a true understanding of integrated marketing communications,” said Bourke. “James excels in this regard having had several years experience in offline planning to complement his exceptional mobile media skills."

Martina Lacey, London