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Indonesian Hip-hop band continues Intel’s global campaign

Intel has again collaborated with Amsterdam Worldwide for the fourth video instalment of its ‘Visual Life’ campaign.

The latest short ‘Jogja Hip Hop Foundation (JHF)’ features Indonesian musicians and aims to highlight Intel’s second generation Intel Core Processor family. It follows other films such as ‘Batik Fractal’, ‘The Sartorialist’ and ‘Kitty & Lala’. Since January 2011, the Intel shorts have generated more than 12 million views across 198 countries.

The JHF short opens with traditional Indonesian music before evolving into modern hip hop. The band introduces themselves, the city of Jogjakarta and their music. The short ends with a public performance at a block party.

The film premieres this month on Indonesian TV, however global audiences can watch it via Intel’s Indonesian Facebook page and Intel’s YouTube channel.

“As with previous profile films, Amsterdam Worldwide’s work is a depiction of a culture realising the full benefits of a Visual Life,” said Intel marketing manager and client creative lead for the Visibly Smart series Johan Koning. “The role technology plays in bringing the JHF’s work is testament to the group’s ingenuity and dedication to their cause.”

Dean Kelly, London