Publicis gets regulatory approval for Digitas buy
25 January 2007
Publicis Groupe has been given the green light by the German Federal Cartel Office for its acquisition of Digitas.
The French advertising group announced before Christmas that it would pay $1.3bn for the US-based digital and direct marketing group. This clearance is the final regulatory approval necessary for the completion of this offer.
The acquisition is expected to boost digital to 15% of total revenues at Publicis.
Pip Brooking, London