Time Inc launches 20 digital iPad editions
25 June 2012
Time Inc is increasing its digital reach by making all 20 of its consumer magazine titles available via digital subscriptions on iPad through Apple’s Newsstand.
Titles including All You, Coastal Living, Cooking Light, Entertainment Weekly, Essence, Fortune, Golf Magazine, Health, InStyle, Money, People, People En Español, People StyleWatch, Real Simple, Southern Living, Sports Illustrated, Sports Illustrated for Kids, Sunset, This Old House and Time will be offered in monthly and annual subscriptions.
The digital subscriptions will be available to consumers in the US, as well as in select international markets. Existing subscribers can access the digital editions at no extra cost and single issue copies will also be offered.
“We are thrilled to bring our entire US portfolio to Newsstand,” says Time Inc chief executive Laura Lang, who joined the company at the end of last year. “It’s an important step toward fulfilling our goal of being everywhere consumers want us to be.”
The move is part of Time Inc’s strategy to reach more consumers wherever and whenever they want.
Jenni Baker, London