J&J’s $2.6bn global creative account up for grabs
25 July 2012
Global health and skincare company Johnson & Johnson has called a review of its $2.6bn global creative business, which is currently held by a number of agencies across rival networks.
Johnson & Johnson’s creative duties are currently split between the top four holding companies, including WPP’s JWT and AKQA, Omnicom’s DDB and BBDO, Publicis Groupe’s Razorfish and Interpublic Group’s Lowe and R/GA.
“Johnson & Johnson is conducting a global agency review and consolidation to build greater value and deliver innovative and fully integrated solutions for our consumer brands,” read a Johnson & Johnson statement.
Johnson & Johnson’s brand portfolio consists of Listerine, Band-Aid and Imodium.
The creative review comes just a month after the brand put its estimated $310m EMEA media planning and buying account, currently held by Aegis-owned Carat, out for pitch.
Jenni Baker, London