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E! Entertainment appoints Glam Media

E! Entertainment has tapped Glam Media to serve advertising on its E! Online sites.

The exclusive advertising contract covers the UK, Germany and France. Glam Media will serve advertising to the E! Online sites and help capitalise on emerging commercial opportunities to the benefit of both partners.

E! joins Glam media’s growing entertainment vertical which includes Flixster, Rotten Tomatoes, Unreality TV and Mr Paparazzi.

“It’s a real coup for Glam Media to partner with E! Online,” said Glam Media’s managing director Jane Loring. “The addition of the site to our entertainment vertical further enhances our offering to brands wanting to communicate with women and men in the UK and internationally, particularly across the fashion, beauty, family and entertainment sectors.”

Martina Lacey, London