OMD is ‘Agency of the Year’ at FOMLA 2012
26 September 2012
OMD walked away with the ‘Agency of the Year’ award at the Festival of Media LatAm Awards 2012, which took place in Miami on September 25.
In addition to this, OMD also received two more awards including the ‘Public Service’ award for the ‘Remangate’ campaign for Fundación Arcángeles and the ‘Best Communications Strategy’ award for La Sirena’s ‘Fashion for Less’.
The agency had two other campaigns recognised as ‘Highly Commended’: in the ‘Best Engagement’ category for the ‘Try it On’ campaign for La Sirena and the other in the ‘Creative Use of Media’ category for the ‘Smelling like Coffee’ campaign for McDonalds.
MPG went home with the ‘Network of the Year’ award as well the ‘Best Targeted Campaign’ award for its ‘Nosotras Corremos’ campaign for Nike. The agency also won the ‘Best Entertainment Platform’ award for its ‘Trail Duster’ campaign for Renault, and ‘and the ‘Effectiveness Award’ for its ‘No More Mistakes’ campaign, also for the same brand.
Renault also scooped the ‘Advertiser of the Year’ Award in recognition of its two winning campaigns.
PHD picked up two awards: the ‘Best Use of Emerging Technology’ Award for its work on the Hewlett Packard titled ‘Heating up with HP’, and the ‘Best Creative Use of Media’ with ‘El Bocon’ for Empty Pages.
The ‘Campaign of the Year’ award went to Z+ for the ‘Einstein Blood Bank’ campaign and the ‘Network of the Year’ award went to MPG.
OMD also won the ‘Agency of the Year’ award at the M&M Global Awards held earlier this month on September 13.