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Dmexco announces speaker line-up for Ubercloud

Dmexco has revealed the first names on its international speaker list for its exclusive pre-day event, Ubercloud.

The event, which takes place on 20 September 2011 in Cologne, will bring together leaders of the digital advertising and marketing sector to discuss the new dimensions of brand building and entertainment in the digital world.

Ije Nwokorie, managing director, Wolff Olins in London, who has worked with Skype, PWC and London 2012, starts off the line up, along with Faris Yakob, chief innovation officer, MDC Partners, and Benjamin Palmer, co-founder, Barbarian Group.  The view point of start-ups will be presented by Vivian Rosenthal, founder of the augmented reality game Goldrun. Jakob Daschek, founder and creative director, Syrup, will talk about storytelling, while Quentin George, chief digital officer, Mediabrands will be providing further insights alongside other members of the IAB agency advisory board.

“As advertisers reach out to consumers through social media, by building relationships and through the growing connection resulting from a combination of campaigns and platforms, brands must be flexible enough to remain honest and ownable at each point they connect,” said Christian Muche, director, business development, strategy and international, Dmexco. “Ubercloud will examine these challenges and will provide an ultimate inspiration and experience in digital creative business.”

Jenni Baker, London