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Renault electrifies automotive market

Renault is launching a global advertising campaign to promote sustainable transport.

The 60-second spot, ‘Renault Z.E’, has been created by Paris-based agency Publicis Conseil. It shows people using steam powered versions of everyday objects including hairdryers, televisions, cash and vending machines to demonstrate advances in energy. The ad concludes with the message that we have already switched to electricity for many things, so why not for travelling, in a Renault Z.E.

The ad has already been broadcast in Italy and will appear in France from June. Distribution will continue in Israel and Australia in July, before being rolled out worldwide in September.

Jenni Baker, London