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Mediacom ramps up rich media ads with InMobi

Mediacom has teamed up with mobile ad network InMobi to enhance its rich media mobile ad operations.

Mediacom will use InMobi’s rich media ad creation platform Sprout to produce HTML5 ad units throughout Europe, the Middle East and Africa. Sprout allows advertisers to create, distribute and optimise mobile rich media campaigns.

“Rich media on mobile devices is increasingly critical for brand advertisers,” says InMobi managing director and vice-president of Europe and the Middle East Rob Jonas. “We look forward to enabling Mediacom to deliver best-in-class mobile rich media creative executions for their advertisers and are confident they will push the boundaries of what is possible on this exciting new media.”

The Sprout platform also offers custom event tracking and engagement rates as part of its reporting capabilities which will allow Mediacom to increase the effectiveness of their campaigns.

“As our advertisers invest more of their marketing budgets into mobile advertising and requiring robust reporting features, Mediacom was looking for a best-of-breed partner to help deliver this,” says Mediacom head of mobile EMEA Steffen Krabbenhoft. “We were impressed with the technology and reporting capabilities of Sprout. InMobi’s rich media solution, delivers a highly compelling offering for large global advertisers.”

Earlier this year, InMobi teamed up with Opera to bring mobile payments to the browser.

David Hing, London