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Adap.tv launches predictive video campaign tools

Adap.tv has launched an online video campaign tool that allows media buyers to more accurately specify the results they want from their marketing efforts.

The Campaign Optimizer technology for online video campaigns allows campaign results to be set before impressions are run. It uses an analysis of historical data to help set the goals and define the real-time pricing and inventory availability needed to achieve the desired results. The platform then monitors the campaign to ensure it is more likely to reach completion.

Buyers can adjust performance goals for specific ads and the technology automatically allocates inventory that will have the best chance of achieving the pre-set goals at the most effective cost.

“Buying media shouldn’t be a guessing game. Buyers need to see and understand the outcome of their campaigns in order to make intelligent decisions,” says Adap.tv Europe managing director Brian Fitzpatrick. “Adap.tv’s Campaign Optimizer takes the mystery out of video advertising performance by providing media buyers with the information and tools they need to create the results they want.”

Adap.tv is headquartered in California and has offices in New York, Los Angeles, London and Sydney.

David Hing, London