News

South Africa’s Wonderbag heading to the UK

South African brand Wonderbag has teamed with marketing agency United to handle its UK marketing in 2012.

Wonderbag is a heat retention cooker which requires no energy and was invented to help poverty affected communities save on the cost of fuel. One Wonderbag saves up to 76% of cooking energy and has saved 50,000 carbon tonnes in the past five years.

United will commence its campaign with the launch of Wonderbag’s new corporate website today (November 28). Additionally, it will handle its branding, packaging, social media, pricing and distribution.

United will handle a soft launch to the consumer market in the spring of 2012, with a full launch to follow in the autumn.

“We are on a mission to save eight million tonnes of carbon in five years, which is equivalent to 1.5 million flights around the world,” said Wonderbag founder Sarah Collins. “We believe that United has the creative prowess and passion to help make this happen through powerful marketing.”

Dean Kelly, London