News
Digital OOH grows in Brazil
30 March 2011
Ad spend on digital out-of-home (DOOH) in Brazil grew by 58% in 2010 reaching $90m.
According to Projeto Inter-Meios, which tracks media investment in Brazil, the country’s overall out-of-home market grew by 16.2% to $464m during the year with DOOH accounting for 19% of total spend.
For 2011, DOOH is expected to reach close to $147m which equates to growth of more than 60%.
Martina Lacey, London