News

Samsung brings first 3D campaign to iPad

Samsung has launched the world’s first mobile 3D advertising campaign to promote its Samsung Galaxy SII smartphone.

Created by Starcom and built using Cooliris’s 3D technology, the ad uses lighting, shading, parallax and motion effects. The campaign will run on the iPad in the UK until the end of July and will be delivered across InMobi’s independent global mobile ad network.

“As mobile technology continues to facilitate richer advertising experiences, we feel it’s important to explore this exciting new avenue as a solution for our clients,” said Milton Elias, head of mobile, Starcom MediaVest Group. “Cooliris’s 3D media ads take mobile/tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising.”

The creative and media buying for the campaign came to an undisclosed six-figure sum.

Jenni Baker, London