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Social networks most popular in Mexico

Social networking is the most popular online category in Mexico, with nearly 30% of all time spent on them during July, according to the Comscore Media Metrix service.

The time spent on social networks is up 12.8% from a year ago. Portals accounted for 27.6% of time spent, followed by instant messengers (16.5%), entertainment sites (14.2%) and email (6.9%).

Google sites were the most visited internet property in the market, reaching 93.4% of all online users, followed by Microsoft (85.0%) and Facebook (81.8%). Yahoo sites and Vevo rounded off the top five with 58.0% and 37.7% reach, respectively.  

Jenni Baker, London