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People Moves

Cheil UK hires first head of mobile

30 November 2012
Cheil UK hires first head of mobile

Cheil Worldwide’s UK arm is expanding its integrated opportunities with the appointment of Kim de Ruiter in the newly-created role as head of mobile.

De Ruiter joins from Noise, where she was founder and partner. Before that, she spent two years as head of mobile and business development at Mercury Records and also did stints at Universal Music Mobile and Universal Music.

In her new role at Cheil UK, her remit will be to formulate Cheil UK’s mobile strategy to including mobile marketing, campaign development and innovation. She will report to Cheil UK head of innovation Daniele Fiandaca.

“With more than 50% smartphone penetration in the UK, mobile is - or should be - at the heart of business in almost every sector,” says Fiandaca. “Mobile has a seat at the table in every link of the value chain from discovery, social, advertising, transacting and consuming (in terms of digital content).”

“Cheil understands the importance of this and how it fits with our broader company strategy to be unavoidably integrated,” she adds. “Kim is a born ideas generator and naturally strategic thinker.”

De Ruiter’s appointment follows a series of new hires at the company including Jules Ridley as new business director and Richard Hale as its first digital creative director.

Jenni Baker, London

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