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Mercedes-Benz & Grooveshark partner for C-Class promotion

Mercedes-Benz has partnered with music streaming service Grooveshark for its ‘Coupe Remixes’ campaign, as it launches its new 2012 C-Class Coupe.

From now until 8 December 2011, users can influence an exclusive album showcasing the new car by voting for their favourite eight songs that will be remixed for the album. Songs from Johnny Cash, Gold Motel and Metric are available for selection and will be available to stream via Grooveshark on 17 November. Users can then share the album across social networks such as Facebook and Twitter.

“Over the past few months we've worked closely with the talented team at Razorfish to craft what we hope to be a successful promotion," said Grooveshark senior vice-president, creative director & product design John Ashenden. "The Coupe Remixes campaign is intended to deliver an exciting, youthful, refresh on some of today's popular and rising artists.”

Dean Kelly, London