The National Hockey League (NHL) has substituted a number of key personnel, recruiting Pandora senior vice president for strategic solutions Heidi Browning as executive vice president and chief marketing officer, leading digital, social and environmental initiatives.

Browning will be responsible for executing the NHL’s marketing campaigns, including strategy, creative development, production and distribution, as well as identifying and incorporating new marketing technologies and strategies to promote the league and broaden its reach.

She will also oversee the League’s environmental initiatives and public affairs efforts.

Current executive vice president Brian Jennings has been named chief branding officer, in addition to continuing his consumer products and licensing duties. He will focus on development of the League’s branding, as well as jointly overseeing partnership marketing efforts.

European vice president of strategic planning Stephen McArdle has been named chief administrative officer adding administrative oversight and business coordination to his current role, while European vice president David Proper was named European vice president media and international strategy, assuming responsibility for all TV rights holder relations.

European vice president Keith Wachtel will continue to oversee global corporate sponsorship, digital and NHL Network ad sales, assuming the title of chief revenue officer.

Watch our interview with Browning at Cannes Lions 2016 here.