Ogilvy Labs digital research and innovation unit ‘shut down’ | M&M Global

Ogilvy Labs digital research and innovation unit ‘shut down’

WPP’s Ogilvy Group has closed its innovation and research unit Ogilvy Labs, and the five-strong team is understood to have left the business.

Ogilvy Labs
Ogilvy Labs was set up in 2008

Nicole Yershon, director of innovative solutions at Ogilvy Group and head of Ogilvy Labs, tweeted last night (8 August) that “Labs has been shut down”.

Yershon set up the London-based digital innovation lab in 2008, having first joined OgilvyOne in 2008. Ogilvy Lab contributed to projects for clients including American Express, Diageo, BP, Ford and IBM.

Responding to well-wishers on Twitter, Yershon said that she feels “gracious for 16 amazing network years” at Ogilvy, but is excited at the “freedom to find new challenges to get [her] teeth into now”.

Ogilvy & Mather Group UK chief executive Annette King commented: “Innovation has always been an integral part of the Ogilvy DNA. Ogilvy Labs pioneered the way we approached innovation and over its tenure helped us successfully embed innovative thinking and campaigns into each of our agencies and many of our award winning clients.

“Ogilvy Labs’ job is now done as a separate Ogilvy entity, as each agency continues to innovate within their own specialist area and collaboratively across the Ogilvy Group.”

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