OMD EMEA is partnering with Facebook to launch a custom e-learning initiative as part of its regional development programme.
Part of OMD’s ‘digital pivot’ strategy, the move aims to place importance on showing teams how to fully leverage Facebook’s product portfolio, transitioning the company from relying on transactional media.
OMD will select 45 participants from OMD’s 6500 employees in EMEA taking part in the custom learning path, the OMD Facebook Challenge, to become Blueprint Agency Ambassadors so that all new product opportunities come through the agency in real time.
The programme aims to drive OMD’s delivery of innovative solutions via the Facebook and Instagram platforms and thus accelerate further beta tests both regionally and locally through over six hours of learning across three levels.
“As the digital landscape evolves, so do we and it’s important we keep our agency partners up to speed on our products and services,” said Facebook vice president EMEA Nicola Mendelsohn. “OMD continue to be one of our strongest partners and supporting the development of their EMEA agency talent is key to our partnership.
“We are excited to introduce the OMD Facebook Challenge at such scale within Facebook Blueprint and to launch the Blueprint Agency Ambassador program with OMD across the region.”
The custom programme was developed by OMD EMEA chief collaboration officer Paul Coleman and team development director Alice Monfort working with Facebook agency development lead EMEA Christian Kimberley-Bowen as part of OMD EMEA president Nikki Mendonça’s digital integration drive in the region.
“As the Facebook opportunity continues to grow it is critically important that all our teams fully leverage their extensive product and platform portfolio,” said Mendonça. “The offering is rapidly expanding from a social marketing opportunity to a mass immersive broadcast platform with mobile commerce now becoming a reality.”