OMD Hong Kong has retained the account for baby formula maker and eight-year long-standing client Wyeth Nutrition following a competitive pitch.  

The brand is part of Nestlé and develops products for infants and young children.

Integrated media communications strategy as well as planning and buying will be included in the new brief.

Yvonne Chau, marketing director of Wyeth Nutrition, said: “OMD demonstrated a strong passion for innovation and a deep understanding of our business landscape along with strategic insights and ideas. We are pleased to continue working with them.”

Deric Wong, CEO of OMD Hong Kong, added: “OMD Hong Kong and Wyeth Nutrition have spent the last eight years forging a partnership that has produced a record of success and we look forward to continuing to build our business success together and unleash opportunities arising in the new digital era.”