Omnicom Media Group has launched its PHD network in South Korea, as part of broader efforts to develop the group’s presence in the market.

Proximity Korea general manager HeeYoun Yang joins as managing director of the new PHD South Korea operation. It brings the total number of PHD offices in the Asia Pacific region to 19.

Cheuk Chiang, chief executive of Omnicom Media Group Asia Pacific, said that South Korea – the fifth largest digital market in Asia – offers “huge” potential rewards for global and regional advertisers.

“We have been working with other Omnicom agencies in the market for a while and I am delighted to announce the official launch of the Omnicom Media Group in South Korea,” he said.

“We have invested in the best people and resources to ensure that we offer maximum value to our clients. Innovative thinking and great strategy is what PHD thrives on and I am confident that PHD will value-add to the media and advertising landscape in this market.”

Susana Tsui, CEO of PHD Asia Pacific, added: “South Korea is one of the most economically progressive nations in the world. Their culture embraces innovation and technology which are the key factors that keeps South Korea competitive, resilient and top of their game – attributes which resonates with PHD’s DNA.

“HeeYoun is the perfect choice to be my partner in Korea. Her entrepreneurial spirit, her fight and her determination is a natural match to ensure that we have a strong PHD offering that will cement PHD’s presence.”