Internet radio service Pandora has appointed Alan Schanzer as its senior vice president, agency and advertiser development.

Schanzer will be responsible for leading the internet radio brand’s collaborations with advertising agencies, reporting directly to chief revenue officer John Trimble.

Trimble said: “Alan’s successful track record in cultivating deep industry relationships will help us fortify our already-strong agency and brand partnerships.

“With the explosion of mobile and Pandora’s persistent growth and leadership in internet radio, this is a perfect time for Alan to join our team,” he added.

Schanzer has almost 20 years of experience in the industry. He most recently held the position of chief client officer at Undertone Networks. Before that he was a managing partner at MEC Interaction, working with brands such as AT&T, Citibank, Colgate, Paramount and Range Rover.

“I am extremely excited to join Pandora,” said Schanzer. “In addition to its unmatched scale, Pandora has a treasure trove of data and insights, as well as incredible mobile expertise. I’m looking forward to helping marketers and agencies benefit from these offerings and finding new ways for brands to leverage Pandora to engage with consumers.”

Take a look below at Lizzie Widhelm, vice president of digital at Pandora speaking about adapting traditional media methods for millennials at the Festival of Media LatAm.