Parrable provides a new, privacy friendly identification solution that allows companies to be personalized, relevant and monetize on mobile.
Business name: Parrable
URL: www.parrable.com
Twitter: @parrable
Sector: Data (within Advertising Technology)
Based in: San Francisco
Regions covered: Global (Europe expected late 2016)
Founders:
Carla Holtze: https://www.linkedin.com/in/carla-holtze-2639326
Justin Greene: https://www.linkedin.com/in/greenecto
What do each of you do? Carla Holtze is CEO; Justin Greene is CTO
Who are your major backers? Early stage funds and angels
What’s the track record? Parrable has a reach of 400M+ unique devices and is integrating with global companies; several global clients and partners
What’s the elevator pitch?
Why do companies like Facebook and Google dominate our industry? In those walled gardens, a user logs in and the platform knows who that user is. This enables advertisers to be personalized, relevant and measure their spend effectively. Outside of those walled gardens, it is challenging for media companies to monetize effectively as a user’s identity is elusive due to third party cookie restrictions and fragmentation on mobile. Advertisers, brands and ecommerce companies likewise are challenged to reach the right audience and deliver the most relevant message and while measuring effectively. Parrable is a third-party identification solution solving the problem of identification for the logged out user presenting the first ever deterministic (100% accurate), privacy safe identification solution. Parrable’s full device solution provides state (identity) in mobile web and its next release deterministically associates all apps together with browsers. Parrable does not use any PII in its solution and seeks to provide a new level of accuracy and transparency for the advertising and marketing industry.
What does this mean?
Parrable is leveling the playing field for those companies that do business outside of the walled gardens of Facebook and Google.
What makes your company different from its competitors?
Parrable is a not a probabilistic or fingerprinting identification solution and it is not a cross-device solution; it is a full device deterministic identification platform that enables those building their own device graphs.
Who are your clients?
Data management platforms, agencies / trading desks, Demand side platforms are our clients. Media groups and supply side platforms are our partners.
How will your company change the world?
We allow the rest of the industry to compete with the likes of Facebook and Google.
Who do you compete with?
AdTruth which provides a probabilistic solution.
Who should be worried?
Anyone who doesn’t want transparency of identity.
If you could choose any investor globally who would it be?
A strategic partner who understands data and has a vested interest in the field. Ideally they have their own trading desk and/or data management platform.
If you could poach any member of staff from any company in the world who would it be?
Facebook (Atlas)
