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VIEW FROM THE TOP

Mick Brown, creative director, Coast

(23 October 2008)

In a world gone mad one of the few truths on which advertisers can rely is that the average person commits to more than three hours of television a day.

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Tess Alps

(15 October 2008)

Tess Alps rejects doom-mongering about the future of television and embraces on-demand formats, believing that the two can have a symbiotic relationship.

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Russell Buckley, managing director, AdMob

(23 October 2008)

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Vincent Bolloré declares his faith in Havas

(15 October 2008)

The 19th century was marked by an industrial revolution, the 20th by a technological revolution and the 21st century will be the era of the information revolution. And it is our firm's intention to be one of its leading protagonists.

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Jack Klues on the tension between creativity and media

(15 October 2008)

There have long been arguments between the battle between creative versus media. The chairman of Publicis Groupe Media explains why the two have become inextricably meshed.

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Nick Brien talks about change

(15 October 2008)

The media industry is evolving quickly but established global media agencies are finding themselves grappling with the inflexibility of their legacy business models.

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Brian Jacobs

(15 October 2008)

The director of the Agency Review Business talks about how media agencies are in danger of missing an opportunity to take centre stage.

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Mainardo de Nardis

(15 October 2008)

Mainardo de Nardis talks about training and nurturing talent as well as integrating acquired companies into agency networks.

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Jimmy Maymann

(15 October 2008)

Jimmy Maymann, chief executive of GoViral, looks at the empowerment of the consumer online and the actions brands need to take in order to deal with these consumers.

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Maarten Steinkamp

(15 October 2008)

Maarten Steinkamp thinks the biggest crime of the music industry is forgetting about the consumer.

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