Pernod Ricard Asia has hired AnalogFolk Hong Kong as lead digital agency in a boost for the agency as it seeks to expand its operations across Asia.

AnalogFolk has been appointed after carrying out two projects for Pernod Ricard Asia since opening its Hong Kong office in June last year.

Pernod Ricard Asia was the first client for the agency’s Hong Kong operation.

AnalogFolk has been working with Pernod Ricard to create a ‘social acceleration programme’ that is rolling out across APAC and beyond.

The programme aims to raise the standards of Pernod Ricard’s social media activity and is being adapted to cater to the unique mainland China market.

AnalogFolk also launched Pernod Ricard’s ‘Bar Stars’ platform, which aims to help Hong Kong residents to find the best cocktail bars and bartenders in the city.

The digital lead agency remit for AnalogFolk will include digital marketing strategy and consultation across Asia for Pernod Ricard’s regional team.

There is no incumbent acting as lead digital agency.

Pernod Ricard Asia VP of marketing Glen Brasington said: ”The AnalogFolk team has been able to offer a high calibre of strategic thinking across both major projects – in social marketing and in UX and design – with great results.”