Omnicom Media Group agency PHD is partnering with Facebook for a global training programme to enhance digital skill levels across the business.

The network yesterday (30 January) launched ‘The Facebook Blueprint Challenge’, through which its 4,000 employees can access Facebook’s advertiser and agency training solution, Blueprint.

The three-stage programme includes a series of bespoke e-learning courses to be completed by participants over a two-month period. The best performing employees will be selected to attend an ‘Ambassador Summit’ at Facebook’s regional headquarters in April, further developing their skills, with the possibility to take an exam to become a certified Facebook expert.

It marks the first occasion on which PHD has engaged all members of staff with a single training course, launching in all offices in EMEA, North America and LatAm.

Miranda Bird, head of development at PHD Global Business, said: “Facebook have worked with us brilliantly to provide a great way of upskilling our staff at scale, both by creating a technological solution which allows everyone from all our offices to engage with the same training programme, and also by gamifying the process so that our staff are engaged with the process at the maximum level.”

Carolyn Everson, vice president, Global Marketing Solutions at Facebook, added: “2016 was an incredible year for our friends at PHD. We’re excited to launch the PHD Facebook Blueprint and Ambassador Program, reflecting PHD’s values around openness, curiosity and courage.

“There has never been a better time to invest in talent and we’re excited to see the impact this global initiative can have on people across the entire PHD network.”

Talent: How to prevent the great escape – Read our special report