Big Data and Analytics Start-up, Plytix, is enabling brands to access product-based analytics to see how users are interacting with their products.
Company: Plytix Ltd
Sector: Big Data and Analytics
Location: UK, Copenhagen and Malaga
Regions covered: Worldwide
Founded by: Morten Poulsen
Is he a rocket scientist? No, he’s a mother-fucking Unicorn
Who are you major backers? Self funded, but looking for investment
What’s the track record? Founded, June 2014, launched in March 2015, has 15 clients and more than 100,000 users
What do they say? Plytix can provide analytics data that no other analytics platform has been able to provide before.
What does this mean? It means that Plytix will disrupt the web analytics industry
What makes your company different to its competitors? Unlike any other analytics platform Plytix will give brands analytics data from any third-party e.-shop selling their products.
First clients: Sorry we can’t tell you that as first adopters are getting a competitive advantage by having access to the data before any of their competitors.
How could your company change the world? Right now, brands only get analytics from their own website, which corresponds to less that 6% of the times users engage with their products. With Plytix, they will be able to get customer insights from all the shops selling their products and in real time.
Who do they compete with? Plytix is not a competing product. Plytix is a complementary product to analytics platforms like Google Analytics
Who should be worried? Any customer insights analysis institute will be close to obsolete
If you could choose any investor globally who would it be? Google Ventures or another US based VC with focus and Big Data
If you could poach any member of staff from any company in the world who would it be? The CMO of Nike or Adidas or any other high profiled CPG Brand in the Consumer Goods Electronic or Apparel industry.