Plytix | M&M Global


Big Data and Analytics Start-up, Plytix, is enabling brands to access product-based analytics to see how users are interacting with their products.


Company: Plytix Ltd

Sector: Big Data and Analytics

Location: UK, Copenhagen and Malaga

Regions covered: Worldwide

Founded by: Morten Poulsen

Is he a rocket scientist? No, he’s a mother-fucking Unicorn

Who are you major backers? Self funded, but looking for investment

Whats the track record? Founded, June 2014, launched in March 2015, has 15 clients and more than 100,000 users

What do they say? Plytix can provide analytics data that no other analytics platform has been able to provide before.

What does this mean? It means that Plytix will disrupt the web analytics industry

What makes your company different to its competitors?  Unlike any other analytics platform Plytix will give brands analytics data from any third-party e.-shop selling their products.

First clients: Sorry we can’t tell you that as first adopters are getting a competitive advantage by having access to the data before any of their competitors.

How could your company change the world? Right now, brands only get analytics from their own website, which corresponds to less that 6% of the times users engage with their products. With Plytix, they will be able to get customer insights from all the shops selling their products and in real time.

Who do they compete with? Plytix is not a competing product. Plytix is a complementary product to analytics platforms like Google Analytics

Who should be worried? Any customer insights analysis institute will be close to obsolete

If you could choose any investor globally who would it be? Google Ventures or another US based VC with focus and Big Data

If you could poach any member of staff from any company in the world who would it be? The CMO of Nike or Adidas or any other high profiled CPG Brand in the Consumer Goods Electronic or Apparel industry.

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