Professional Development Promoting better training and understanding

INSPIRATION & ADVICE

My life in advertising: Rob Atkinson 15 December 2011 - Clear Channel UK’s chief operating officer Rob Atkinson, who has taken an interim role at the company’s Adshel joint venture in Australia and New Zealand, tells Jenni Baker how his experience will stand him in good stead in a new marketplace. My life in advertising: Graham Duff 29 September 2011 - Miroma managing director for UK & Europe talks to Josh Colley about his recent appointment at the London-based media barter company and how he has plans to mould something already good into something that can be even better. My life in advertising: Mauricio Sabogal 27 June 2011 - The newly-elected president for world markets at UM and Initiative talks to Josh Colley about his background in research and audience measurement and his move into the creative world of advertising. Quick download 27 June 2011 - Your guide to the latest technologies that everyone is talking about My life in advertising: Matt Seiler 08 April 2011 - Josh Colley talks to Matt Seiler, Interpublic’s new chief executive for Mediabrands, on the breadth of skills needed to furrow a successful career in media and how digitisation has transformed media’s role

CONVERGING TECHNOLOGY

iPad Evolution 30 September 2011 - M&M explores who’s launched what on the iPad, tracking how quickly progress is being made on the platform. Real-Time Bidding 30 September 2011 - Is an auction-based buying model for online ads that allows advertisers to bid on ad impressions in real time. Cloud Computing 30 September 2011 - ‘Cloud computing’ covers any service that is delivered over the internet, but the term is more commonly used for storage of data online, so consumers can access it remotely across multiple mobile devices or computers. Shopkick 16 December 2010 - Shopkick connects retailers and consumers, rewarding people with deals and discounts for connecting with businesses on their mobile devices. Facebook Mail 16 December 2010 - Facebook steps up its game and steps on communication providers toes with its integrated messaging system.