Converging Tech

3D printing

What is it?
It’s printing, but in three dimensions. Using a 3D model loaded onto a computer, a 3D printer builds up a physical representation of a model using powders, resin, or molten plastic.

Who is it for?
The technology has been around since the 1980s and has been used for rapid prototyping in engineering or research projects. Now, it is starting to make its way into homes for domestic use.

Why should you care?
The two most popular 3D printers – the RepRap and the MakerBot – are becoming more affordable, retailing for approximately $400. It might not be long before they are as ubiquitous as the average deskjet printer.

What’s the potential?
Consumers will soon have access to 3D printing machines in their homes. The opportunity to offer 3D branded promotional material for the public to print at home could not only offer engagement and brand awareness, but also allow for diverse bespoke marketing campaigns that would have previously been prohibitively costly.