Publicis to embed tech teams into agencies with Sapient Inside scheme | M&M Global

Publicis to embed tech teams into agencies with Sapient Inside scheme

Publicis Groupe has unveiled yet another change to its structure, introducing a new initiative integrating Publicis.Sapient digital experts into its creative agency teams.

Maurice Levy, CEO, Publicis Groupe
Maurice Levy, CEO, Publicis Groupe

Following the major restructure announced by Publicis in December, and last month’s reshuffle at Publicis Media, the group has now announced Sapient Inside, designed to “bring the best” of the Publicis.Sapient platform to clients from across the business.

From 1 July 2016, Sapient Inside’s teams of digital consulting and technology experts will be physically embedded within Publicis Communications offices, beginning with New York, Chicago, London, Paris, Shanghai, Hamburg and Dubai.

Publicis said the initiative will be expanded globally in 2017 as well, overseen by Guy Wieynk, European CEO of Publicis Worldwide, and Christian Oversohl, managing director of SapientNitro for Asia Pacific.

Publicis Groupe Maurice Levy chief executive said: “This is the latest piece in our transformation, which will give our clients access to unrivalled capabilities via the Power of One.

“With Sapient Inside, we will provide our Publicis Communications clients with access to an integrated powerhouse of world class creative talent, brand stewardship, omni-channel strategy capability, consulting and all of the technology horsepower needed to realize the biggest of ideas.”

Arthur Sadoun, CEO of Publicis Communications, added: “Sapient Inside is a critical cornerstone in Publicis Communications’ transformation: it gives our creative agencies unmatched competitive advantage by integrating world-class digital and technology capabilities into our leading brand marketing operations in a totally seamless way for our clients.

“It is also a unique opportunity for our people to further experience and expound the alchemy of creativity and technology.”

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