REMI BAKER
JOB TITLE: International account manager
COMPANY: PHD Media
BASED: UK

What creative innovations have you implemented in the past 12 months?

To support Bentley across Europe, we ran a mobile campaign that used GPS locations to direct users to their nearest dealership. The campaign outperformed all benchmarks.

Provide an example of how you have helped transform brand awareness.

We recently ran the first central, global brand campaign for Bentley, inspiring our audience to #BeExtraordinary. An extraordinary campaign demanded extraordinary media. We lit up key cities around the globe and ignited conversation.

Give an example of how you have used new technology in your role.

I recently organised an Innovation Day for Bentley where we experience cutting-edge technology, from Perch to Samsung Gear VR. We ran an interactive session and came up with lots of great ideas for the tech.