Retargetly started from humble beginnings – as a Power Point document. Today it is riding the programmatic wave and growing its share of LatAm.
Sector: Data management platforms and data providing
Based in: Buenos Aires
Regions covered: LatAm, US Hispanics, Spain
Founded by: Paula Ambrogi, Federico Nieves, Daniel Czaplinski
Are they rocket scientists? Paula, Federico and Daniel started to build companies in theirs 20’. With almost zero experience they entered in ed-tech first, and failed, then in advertising, and failed again, and then in ad-tech where they end up doing pretty well.
By founding and failing these previous endeavours they were able not only to learn every key aspect of executing a start-up – the technologies and latest marketing trends – but also they were able to find a real problem to solve: ad-targeting.
From starting with nothing more than a Power Point document, they were able to build the technology necessary to track and analyse more than 1bn monthly hits from more than a 100 million unique users/month, convince investors to join, partner with top data providers, trading desks and DSPs and create value for some of the most important brands from the region. They could probably build a rocket too.
Who are you major backers? NXTP Labs accelerator fund and various angel investors.
What’s the track record? Ariel Arrieta, NXTP Labs CEO and former advisor to Retargetly, founded Digital Ventures – one of the largest online media companies in Latin America; before selling it to Fox. After that he co-founded NXTP, the most active early-stage fund for tech companies in Latin America that raised more than $60m, investing in more than 150 companies (Retargetly being one of them)
Brian Prilick, angel investor and former advisor to Retargetly, co-founded Harren Media, one of the current largest independent Trading Desk in Latam with operations in US, EMEA and APAC.
What do they say? Ariel Arrieta, of NXTP Labs, says: “Great team. Great product. Blue ocean opportunity.”
Brian Prilick, of Harren Media, says: “These guys built the easiest DMP I’ve ever seen. Complimentary founders with product/tech/sales orientations. I’m sure they will make a lot of noise in this market.”
What does this mean? Programmatic is skyrocketing in LatAm and audience data is becoming a super hot market in which there are only a few players that operate mainly through existing technology vendors.
This means a high-growing market with little competition and big opportunities to build strong differentiators through product and technology that assess specific LatAm’s client needs.
What makes your company different to its competitors? Our proprietary technology, our strategic and exclusive partnerships with top data providers and the best user interface/user experience in the industry.
How could your company change the world? We believe that advertising is the best way in which companies that build great products – that impact people’s life – can meet their target customers, and vice versa. But sometimes this is not the case and ads are shown to the incorrect audiences, creating saturation and bad experiences both for brands and consumers.
We want to change that through technology: show the right ad, to the right user, at the right time creating real value for both the brand and the customer, helping bring this to awesome companies that want to reach their customers and make their lives better.
Who do you compete with? Navegg, Tailtarget, LatinDMP, Dataxpand.
Who should be worried? All of them, we were the last player to enter the market but we keep increasing our market share.
Through creativity, product and value orientation and team empowerment values and management we will be definitely one of the market leaders in the short-term. Our mantra is: “Make something people want.”
If you could choose any investor globally who would it be? Peter Thiel
If you could poach any member of staff from any company in the world who would it be? Elon Musk
