Starcom MediaVest Group (SMG) has promoted Scott Curtis to lead its mobile strategy across Europe, as it looks to position itself as a “centre of excellence” for mobile across the continent.

The Publicis agency has appointed Curtis as European mobile strategy and development director. He steps up from his previous position of UK mobile development director.

In the new role, Curtis will be responsible for identifying new mobile opportunities, building partnerships with technology and data vendors, as well as developing and training mobile teams across the SMG network.

Curtis first joined SMG in 2008 as a digital executive, and has previously held titles including global digital media manager and global associate director.

Iain Jacob, Starcom MediaVest Group’s president, EMEA, said: “[Curtis] is an invaluable member of the team and has shown an entrepreneurial spirit from the onset.

“He brings extensive experience and leadership from the UK and his vision, knowledge and understanding of mobile will contribute significantly as we scale and grow our capabilities across Europe ensuring we are at the forefront of delivering the very best mobile solutions for our clients. We welcome [Curtis] into his new role and this next step for the agency.”