SpotX is aiming to expand its presence in Asia Pacific with the appointment of Marcus Tan as its new managing director for the region.
Tan joins the company – which rebranded from SpotXchange last year – following a sting as head of high growth solutions JAPAC at Pubmatic. He also previously led app monetisation business Smaato in APAC.
He will be tasked with building on the ad tech company’s launch in Singapore 12 months ago, and leading it into other “high-growth potential markets” in South East Asia, India, China and Japan.
Tan will also focus on bringing programmatic video, SpotX’s ad server and data-driven buying to mobile, connected TV and linear TV in the region. He will split his time between SpotX’s Singapore and Sydney offices.
It follows the departure of SpotX’s previous APAC managing director Matt Von der Muhll, who last year joined Australia-based mobile business Unlockd as chief operating officer.
“I’m very excited to join SpotX at a time of exponential growth in the region,” said Tan. “Asia is highly diverse and expected to lead the world in digital video consumption across screens in the coming years, with over 30 countries that exhibit astounding prevalence of mobile content consumption.
“We expect both the advertiser’s and publisher’s ad innovation to reach fever pitch this year as both realise the massive potential of reaching consumers with targeted video campaigns on connected TV, mobile devices and linear TV.
“Drawing on SpotX’s global resources and partnerships, I’m confident we can help these advertisers and publishers make significant inroads into exciting new frontiers in the video and TV spaces in Asia,” he added.