Starcom MediaVest Group (SMG) has announced a restructure of its global management team, including the appointment of Mike Amour as president of SMG APAC.

The restructure will affect the APAC, EMEA, LatAm, North America and North Asia regions, which the group claims to reflect “a shift in how its clients are operating, and created connected regional networks to drive growth in the next frontier of data-driven content and addressable marketing”.

Amour will work across the APAC market to drive “global consistency, local relevance and achieve transformational new business wins across global accounts”.

With over 20 years of experience, Amour has held roles as APAC chief executive and chairman with Grey Group and Project: Worldwide. He has also held roles at McCann-Erickson Worldgroup, Wieden + Kennedy and TBWA Worldwide.

“I look forward to working with the tremendous strength of the company’s leadership in APAC,” said Amour. “Together, we will bring SMG’s future forward capabilities in ad-tech, precision marketing and data-driven content to bear in this complex and dynamic region.”

Amour will be based in Singapore and report to John Sheehy, SMG’s president of global operations.

Along with Amour’s appointment, Iain Jacob will expand his current oversight as president of dynamic markets to become president of the EMEA region.

Jacob returns to an EMEA role, having served as chief executive, EMEA before leading SMG’s dynamic markets.

In his new role, Jacob will be responsible for the digital adoption of the market, integrating RUN, MRY and other SMG capabilities as well as driving growth across emerging markets in the region.

This region has seen new business success recently, including the wins of digital Procter & Gamble business in Turkey and telecom company Du in MENA.

“SMG is operating to create value for brands by organising data around people and activating that data with precision,” said Jacob.

“We believe this strategy works across geopolitical and cultural boundaries, unifying a region as diverse as Europe, the Middle East and Africa. I’m excited at the opportunity to work with all of these markets, as we are seeing clients more and more are now doing business across the entire region.”

Jacob is based in the UK and reports to SMG’s global chief executive, Laura Desmond.

Matt Blackborn, previously president, emerging markets, also takes on a newly created role as president, global investment & diversification.

In his new position, Blackborn will concentrate on strengthening SMG’s investments and capitalising on new changes that form in the marketplace.

He will also partner closely with both VivaKi Exchange and VivaKi leadership teams to drive new media investment models.

Blackborn is based in London and will also report to Sheehy, president, global operations.

Commenting on the new appointments, Desmond said: “These changes and additions bolster the strength of SMG’s senior leadership team, who come from diverse backgrounds, bringing expertise in technology, content and global client management.

“Mike’s deep understanding and track record of success in APAC and Iain’s digital expertise and leadership across several key markets are examples of these strengths.”